LONDON/HELSINKI : Samsung Electronics unveiled a new top-of-the-range Galaxy smartphone in London on Thursday, updating the most straight rival to Apple’s iPhone with a better touch screen and more influential processor.
The South Korean technology collection, which overtook Finnish corporation Nokia as the world’s biggest cellphone manufacturer earlier this year, said the new Galaxy SIII replica would go on sale in some markets in late May and approximately the globe from June.
The new Galaxy SIII replica will have a 4.8 inches touch screen, 8 mega pixel camera and will utilize the latest version of Google’s Android software.
Analysts said the predictable enormous marketing campaign and features of the handset – billed as the bureaucrat smartphone of the London 2012 Olympics – were likely sufficient to generate strong sales, but the initiate left many of them apathetic.
SUPERIOR BUDGET, BETTER SALES
Won-Pyo Hong, head of artifact tactic at Samsung’s mobile business, said it expected sales of the Galaxy SIII to outdo predecessor SII’s in excess of 20 million units.
Definitely, we expect so the level of interest from our partners has been superior, Hong told Reuters in a dialogue. He said the marketing finances would also augment, even if brand awareness was already fairly high.
Analysts said the new device represented a formidable challenge to rivals, given a combination of the Galaxy brand, sales support from operators and heavy marketing.
Samsung must build the most of a 4 to 5 month window of chance with the Galaxy SIII before Apple changes the game formerly more with its next generation iPhone, said Geoff Blaber, analyst at CCS imminent
The latest Galaxy will be powered by Samsung’s quad-core microprocessor, which the company hopes will also be used in handsets complete by HTC and Motorola, as well as Apple, its biggest client for components.
ON PINNACLE OF SMARTPHONE GLOBE
Apple and Samsung’s near duopoly in high-end smartphones was not predictable to come under danger this year or next.
Samsung shares hit a lifetime elevated after its first-quarter results, approaching its market value to one ninety billion dollar, eleven times that of Japanese rival Sony, though still only a third of Apple’s, the world’s most valuable company.
Technology research firm Ovum said in a note on Thursday it predictable Microsoft to launch its Windows Phone as a pertinent smartphone platform only by 2017.